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CPA options look like their a form of payment used in internet advertising banners:
CPC, CPM and CPA options
A good ad agency will give you a mixture of CPC and CPM ads. CPC ads pay when a visitor to your site clicks on a banner
through to an advertisers web site . CPM advertising is based on $X.XX per thousand views (impressions).
Another variation is CPA - a visitor clicks a banner, passes through to the advertiser's web site and either purchases (a sale)
or expresses interest (a lead) in the companies products or services. CPA pays the highest but usually has a much
lower conversion ratio.
Link for CPA Options