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  #1 (permalink)  
Old 03-21-2004, 09:34 AM
Bigben 0548 Bigben 0548 is offline
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Default PowerBar founder Maxwell collapses, dies at 51

PowerBar founder Maxwell collapses, dies at 51

SAN ANSELMO, Calif. (AP) Brian Maxwell, founder of the multimillion-dollar PowerBar empire and a former world-class marathon runner, has died of a heart attack, friends said. He was 51.
Maxwell collapsed Friday at a post office, and emergency personnel were unable to resuscitate him after workers called 911. He was taken to a local hospital where he was pronounced dead.

Maxwell and his wife Jennifer, a nutritionist, co-founded the popular energy bar company in 1986 and began selling PowerBars out of their kitchen.

Over the next decade, the Berkeley, Calif.-based firm grew to $150 million in sales and 300 employees. In March 2000, the couple sold the company to Nestle SA for a reported $375 million.

Maxwell, who was born in London but grew up in Toronto, represented Canada in many international competitions as a long-distance runner. He was part of the 1980 Olympic team that boycotted the games in Moscow.

In 1977 Maxwell was ranked the No. 3 marathon runner in the world by Track and Field News.

Maxwell came up with the idea of an energy bar after he had to drop out of a 26.2-mile marathon race at the 21-mile mark about the point where experts say the body ceases burning carbohydrates and begins burning muscle tissue.

Maxwell is survived by his wife and five children.


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Old 03-21-2004, 09:39 AM
sportman
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Gone too soon.
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Old 03-21-2004, 09:55 AM
Fishhead Fishhead is offline
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Shocking and very sad news.

I have long been a supporter of Power Bar.
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Old 03-21-2004, 11:26 AM
all-in all-in is offline
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Default RE:PowerBar founder Maxwell collapses, dies at 51

What is it with runners and heart attacks? Reminds me of Jim Fixx bowing out early. I thought running exercised the heart.
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Old 03-21-2004, 12:05 PM
Bostongambler Bostongambler is offline
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Default RE: PowerBar founder Maxwell collapses, dies at 51

If him and Fixx never ran they proberbly would of died ten years earlier...
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  #6 (permalink)  
Old 03-21-2004, 12:44 PM
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Power Bars are garbage. The only worthwhile carbohydrates, from a health standpoint, are found in fruits and vegetables, not in some super-nutrient-concentrated commercial concoction.
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Old 03-21-2004, 02:28 PM
sportman
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

I disagree Reno...

Powerbars are way better than anything else I have used in racquetball tournaments that I play.
You play 7 rounds of best of three..you get tired. Powerball brings that "energy" back.(in a hurry)
Gatorade and eating fruits and veggies does not compare.

Ate a bar this morning in his honor before the workout just for the heck of it. Rest in peace Mr Maxwell.


[img]i/expressions/rose.gif[/img]
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Old 03-21-2004, 02:49 PM
Fishhead Fishhead is offline
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Power Bars are terrific.........I tend to currenly opt for the HARVEST variety because of the less iron content.

I firmly believe that OVER exertion on the heart is not good longterm.

One of the very main reasons I am such a strong advocate of brisk walking rather than running.......been saying it for years.

Not to mention running is bad for cartilage and joints.

DONT RUN, WALK FOR GOOD HEALTH!

In fact, I am changing my signature to that. [img]i/expressions/face-icon-small-smile.gif[/img]
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Old 03-21-2004, 02:54 PM
sportman
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Pretty solid advice Fishhead.

I'm still a sick degenerate workout fool.

Ran three miles this morning with the dog, played an hour and half of racquetball and lifted weights for a stint.

Powerbar makes it all a little easier.

The problem with over exertion of the heart is if I slow it down...my body craves the quicker pace.

45 years old now... I'm beginning to see the finish line.
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Old 03-21-2004, 02:55 PM
Degenerate Degenerate is offline
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Fish, would you agree that riding a bike is much much better then running? Tried jogging before, hated every second of it.
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Old 03-21-2004, 02:56 PM
The Major The Major is offline
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Default RE: PowerBar founder Maxwell collapses, dies at 51

Nice to read of someone in such good shape in their 40's and in this biz Sporto. It is a typcial "fat slob" industy.

Russ
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Old 03-21-2004, 02:57 PM
scott scott is offline
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Reno, how's Texas buddy? PowerBars have a niche just like sports drinks. They aren't meant to be a source of nutrition on a daily basis. They're for people who burn up their immeadiate source of glycogen in a short time i.e. runners, cyclists (no pun intended) etc. They are for short term recovery, to get you on your way to doing it again tomorrow. You are absoutly correct about fruits & vegtables.

I'm developing a PowerBr (that's br as in bankroll, not bar) for handicappers. I'm well into the testing phase. The PowerBr group and a placebo group are just winding up the study . So far out of 100 participants in each group the results are astounding. The PowerBr group has doubled the placebo group. Two people still have cash using PowerBrs and only one is left with any cash using a placebo. Looks promising.....ScottyS
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Old 03-21-2004, 03:02 PM
sportman
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Nice research Scotty.
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Old 03-21-2004, 03:05 PM
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Sportman, Haagen-Dazs ice cream will bring the energy back just as quickly, but like the Power Bar or any unnaturally super-concentrated carbohydrate (sugar) product that's inherently bad for the body. All you're doing by eating that over-priced commercial crap is artificially jacking up your blood sugar level for a short-lived sugar-induced high.

If you want to understand the scientific pros and cons of the varioius complex and simple carbohydrates (and sugars), read the Paleo Diet by Leo Cordain, a professor of nutrition and the world's foremost expert onthe Paleolithic diet.
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Old 03-21-2004, 03:06 PM
sportman
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Major: You would think with the "free time" and calling the hours , BM's would want to take care of themselves. The job comes with enough stress to blow a gasket. Gotta off-set that gravitational pull. [img]i/expressions/face-icon-small-smile.gif[/img]
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Old 03-21-2004, 03:13 PM
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Scott, for short-term energy, I do better combining caffeine, sugar and cream than by eating so-called energy bars. But what we're talking about in either case is a short-term artificial energy boost with long-term negative health repercussions. If you want a real health food drink, do what I do and guzzle some Johnny Walker Black every night. I used to think beet juice was the ultimate liver cleanser, but now I swear by Johnny Walker. LOL.
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Old 03-21-2004, 03:42 PM
scott scott is offline
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Major, I'll be 62 April 18 and I run an average eight miles a day. Been running 25 plus years. I've run through the most stressful periods of my life, including sweating out games both laying & playing. It's not such a big deal it's just that I won't give it back. I can lose my br but not my physical edge if I don't have to or want to.....ScottyS
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Old 03-21-2004, 03:43 PM
KidVegas KidVegas is offline
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Default RE: PowerBar founder Maxwell collapses, dies at 51

Running 26 miles is nothing but abusing your body.
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Old 03-21-2004, 03:55 PM
sportman
 
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Default RE:PowerBar founder Maxwell collapses, dies at 51

Good for you Scott..keep on movin'

Reno: I should dig in more about the subject...cause there are days when I just don't have it no matter what... The greatest gift we have, is this life....so we should all nurture that being.

My problem is that" Haagen-Dazs" I devoured last night while watching UCONN own the game from the get-go. I go through periods of mad cravings..Pure Junk.
Part of the business is my reasoning. One can only workout frustrations so much.
I will look in the Paleo Diet. Thanks.

As we have discussed before I practice yoga also...and this really does get me to where I need to be.

It's just hard to handle these crazy $$$ swings. I never lay off any bets.
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