P.R.: Gaming Legend Jack Binion to Host World Series of Poker Tournament Circuit

[Louis Cypher]

10/14/04


LAS VEGAS, Oct 14, 2004 /PRNewswire-FirstCall via COMTEX/ --
In 1970, Jack Binion hosted the first World Series of Poker at the Horseshoe Casino in downtown Las Vegas, establishing the world's foremost gambling tournament and laying the foundation for the poker craze that took hold decades later.

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Now, Harrah's Entertainment, Inc. (NYSE: HET) is expanding this world-famous tournament beyond its traditional Las Vegas home with the World Series of Poker Tournament Circuit, a nationwide series of poker events culminating in the 2005 World Series of Poker next summer. And Binion, who created the original tournament while President and COO of Binion's Horseshoe, is back to serve as host.

"It is difficult to imagine the World Series of Poker without a Binion," said Ginny Shanks, senior vice president of acquisition marketing for Harrah's. "Like his legendary father Benny, Jack has built a reputation as one of the best-known and most respected figures in the gaming industry. Most of the world's elite poker players have known him for years, and consider him a good friend. We're honored he's agreed to join us as we turn the tournament he created into a national circuit."

"At Horseshoe, we were proud of the innovations we brought to the industry, including the World Series of Poker," said Binion, who later introduced the Horseshoe style of gaming to the South and Midwest as founder of Horseshoe Gaming Holding Corp. "In that same spirit, this is very exciting for me to be a part of this new poker circuit."

The inaugural World Series of Poker Tournament Circuit will kick off January 7, 2005, with a 12-day tournament at Harrah's Atlantic City. The five-event circuit will continue through May, with tournaments scheduled for Harrah's Rincon (located near San Diego), the Rio All-Suite Hotel & Casino in Las Vegas, Harveys Lake Tahoe, and Harrah's New Orleans. Each of the five tournaments will be taped and aired on ESPN.

Players will earn points based on their performance in these tournaments and the 2005 World Series of Poker, scheduled for June 3-July 15 at the Rio in Las Vegas. The top 100 point-earners will receive a berth in the 2005 World Series of Poker Tournament of Champions.

For additional information, call 1-877-367-9767, or visit www.worldseriesofpoker.com.

Various subsidiaries of Harrah's Entertainment, Inc. own or manage 28 casinos in the United States, primarily under the Harrah's and Horseshoe brand names. Founded 66 years ago, Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

Additional information about Harrah's Entertainment is available at www.harrahs.com.

SOURCE Harrah's Entertainment, Inc.

investors, Brad Belhouse, +1-702-407-6367, or media, Gary Thompson, +1-702-407-6529, both of Harrah's Entertainment, Inc. /Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO AP Archive: http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com http://www.worldseriesofpoker.com