J Vaccaro: Direct-Mail Scamdicapper Twice in the last three weeks I’ve been the victim of direct mailings by Jimmy Vaccaro. Extremely cheesy stuff. Fortunately, I’m the one who usually retrieves the mail at my house, so my soon-to-be ex-wife (more on that another time) and stepkids did not see them. On the latest mailing, Jimmy’s mug is on the front of the envelope, along with these words: “A Challenge from Jimmy Vaccaro. The Question is NOT how do we beat Las Vegas…But how do we get ALL the Money? And I believe I have found the answer, ole Buddy!” Inside the envelope are a letter and four-color glossy brochure with endorsements from all the Vegas luminaries (Roxy, Sonny, Buzz, Kelso, et al), eye-popping percentages (78.7% in one stretch!), and more poses in suit-and-tie, arms folded, jaw jutting forward – this guy means business! Vintage Mike Warren!
Jimmy, we all enjoy your weekly musings posted at MW and the other sites. But can’t you be a bit more discreet with the envelope? Surely there are many on your mailing list with disapproving spouses, or with kids that one might wish to shield from get-rich-quick come-ons. Direct-mail scamdicapping is so 1980s. Isn’t there a better way to make a buck? |